I don't even know what to say about these ad images. They are pretty darn silly. But they do catch your attention. They are for PACT underwear, a line of organic and sustainable underwear that's also socially conscientious. And these ads sure made me do a double take. What I noticed first was the amazing rock and their lines. They really caught my eye. (What can I say, I've climbed enough rocks to have an appreciation for great rock and their features.) Then lines of the rock led me to the nearly naked guy in his PACT undies. And I laughed. So I just had to go and look for more pics of people climbing in their undies. And here's one more:
[Images via fuseproject and PACT]
Oh, and a funny video:
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